All
across the country, Baby
Loves Disco is slowly but surely
transforming the hippest night clubs
into child proof discos as toddlers,
pre-schoolers and parents looking
for a break from the routine playground
circuit let loose for some post naptime,
pre-dinner fun. Make no mistake,
this is NOT the Mickey Mouse club,
and Barney is Banned. Baby loves
disco is an afternoon dance party
featuring real music spun and mixed
by real djs blending classic disco
tunes From the 70s, & 80s guaranteed
to get those little booties moving
and grooving.
The fun spills out from all corners
of the club: bubble machines, baskets
of scarves and egg-shakers,
a chill-out room (with tents, books
and puzzles), diaper changing stations,
a full spread of healthy snacks and
dancing, LOTS of dancing. But at it’s
core, Baby loves disco is a community
event that brings kids together with
kids and parents together with parents.
Started by professional dancer (and
professional mom) Heather Murphy, the
idea was to create an alternative to
the pre-packaged world of entertainment
for young kids. “We’re
parents, we’re always looking
for something new and different to
do with the kids,” says Murphy
whose lifestyle (like most of the baby
disco parents) was changed when she
gave birth to her 4 year old son Max.
The monthly event, which started in
Philly where it has sold out club Fluid
since inception, caught the ear of
Brooklyn-based music guy Andy Hurwitz
who brought the party up to New York
City in the fall of 2005: “my
kids had a blast, but the real bonus
was that my wife and I had a great
time too,” said Hurwitz, founder
of ropeadope records and father of
two young boys. He added, “It’s
more than just something to do for
the kids, Baby Loves Disco is fun for
parents, we get the chance to mingle
with other parents, dance with our
kids and have a Saturday afternoon
cocktail to boot.”
By the fall of 2006 Baby Loves Disco
had spread coast to coast and now takes
place in over 21 cities – all
without any traditional advertising,
marketing or publicity as word of mouth
spread through the parental grapevine
quickly. In fact, it is usually
an inspired mom (or the occasional
dad) that motivates to bring Baby Loves
Disco to their own hometown where they
end up as the host of the party.
Today, Baby Loves Disco remains a
mom and pop company, employing other
local moms and pops across the country
and trying to keep the dream of being
able to work from home and not need
to get a “real job” alive.
Heather and Andy are the two main partners,
both living in the Philadelphia Area,
both with kids in the same funny soccer
league (the one in south Philly with
no real rules, and no real structure),
and both with a passion for music,
dance and life.
For a detailed account of how Baby
Loves Djsco started read
this article by founding mom, Heather Murphy here.
For more writings on Baby Loves Disco
including press, videos and other features,
check out our press
section. |