bld_lemonade_ad

lemonade_banner_magnet

BABY LOVES DISCO IS COMING TO TOWN

as they cel­e­brate life and lemon­ade fea­tur­ing their trade­mark mix of music,
danc­ing and fun filled activ­i­ties for par­ents and their young chil­dren
( 6 months — 6 years – older sib­lings wel­come too!)
It’s all a fundraiser for Alex’s Lemon­ade Foun­da­tion – help­ing fight
Pedi­atric Can­cer one cup at a time!

Down­load the PDF »

HITS THE ROAD THIS FALL

Baby Loves Disco brings the fam­ily dance party to children’s hos­pi­tals, mil­i­tary bases, malls, art gal­leries, and, of course, some of the country’s hippest nightclubs…all to raise funds and aware­ness for Alex’s Lemon­ade Stand

Tour Pre­sented by H & M

Philadel­phia – Baby Loves Disco con­tin­ues its wildly pop­u­lar road trip this fall. The party lands in more than 45 cities after attract­ing thou­sands of East Coast par­ents and kids to shop­ping malls and clubs dur­ing July and August. From Sep­tem­ber through Novem­ber, the  Baby Loves Disco Lemon­ade Tour 2010,  pre­sented by trendy fash­ion retailer H&M, will touch down on dozens more night­clubs, children’s hos­pi­tals, shop­ping malls and schools across the United States. It’s a super-dance-party spe­cial mis­sion to spread aware­ness and raise money for Alex’s Lemon­ade Stand Foun­da­tion, a non­profit orga­ni­za­tion devoted to find­ing a cure for all child­hood cancers.

Birthed five years ago in a Philadel­phia night­club, Baby Loves Disco grew into an inter­na­tional phe­nom­e­non as an after­noon dance party fea­tur­ing real music spun and mixed by real DJs blend­ing clas­sic disco tunes from the ‘70s and ‘80s. True to its trade­mark style, the party will con­tinue for the Baby Loves Disco Lemon­ade Tour 2010, as thou­sands of par­ents, grand­par­ents and kids bop and play at venues of all kinds. True to its roots, Baby Loves Disco will cel­e­brate life, love and lemon­ade at Philadelphia’s Sham­poo Club on Sep­tem­ber 12^th.

In fact, from Le Pois­son Rouge in NYC to Ruby Skye in San Fran­cisco, Baby Loves Disco was born in the clubs and will return to some of the country’s hottest spots. In the great “Sat­ur­day morn­ing is the new Sat­ur­day night” tra­di­tion, Baby Loves Disco’s local teams will trans­form night­clubs into child-proof dis­cos as tod­dlers, preschool­ers and par­ents look­ing for a break from the rou­tine play­ground cir­cuit and let loose on the disco floor. The August 21st event at the 9:30 Club in Wash­ing­ton, DC attracted more than 500 peo­ple to to this family-friendly disco party.

The Baby Loves Disco Lemon­ade Tour is also tak­ing over dozens of shop­ping malls across the coun­try. Through a unique part­ner­ship with Gen­eral Growth Prop­er­ties and H&M, Baby Loves Disco will present these spe­cial “mall dis­cos” entirely free to the pub­lic. Wrist­bands for these events, held in a roped-off open space which is trans­formed into a mobile night­club, are avail­able for free at the rel­e­vant mall’s H&M store.

In between the malls and the clubs, a scaled-down Baby Loves Disco sideshow will be pre­sented at hos­pi­tals, schools and parks, includ­ing the Ronald McDon­ald House in Pitts­burgh on Sep­tem­ber 17^th and Fort Hood U.S. Army base in Savan­nah, GA. As co-founder Andy Black­man Hur­witz notes, “Thanks in part to H&M, we are able to keep the show on the road and bring the disco to peo­ple who need it the most.” Hur­witz adds that dona­tions to Alex’s Lemon­ade Stand Foun­da­tion may now be accepted via text. Any­one who wants to donate $10 to the children’s can­cer research foun­da­tion may sim­ply text “Lemon­ade disco” to 85944.

In other news, par­ents and kids can groove to the first offi­cial sound­track to Baby Loves Disco. Baby Loves Disco: The Orig­i­nal Sound­track is due for release on Sep­tem­ber 28^th and fea­tures tunes spun by acclaimed artist– DJ King Britt. Visit www.babylovesmusic.com for more information.

For reg­u­larly updated Baby Loves Disco Lemon­ade Tour  updates, visit www.babylovesdisco.com/events.

MEDIA/Editorial Con­tact: Beth Blenz-Clucas, (503) 293‑9498, beth@babylovesdisco.comAdver­tis­ing and Pro­mo­tions: Kelly@babylovesdisco.com